Atletion
This major Danish sports stadium wanted a new image. They wanted to market their international focus and thereby attract more international events to the venue. In this context a new visual identity and design program were developed. It was based on the theme Serious Fun.
Design & art direction
Pernille Askman
Agency
Mollerup Designlab
Akay
This Indian company is a world leading manufacturer of spice extracts. Tons of liquid extract are sold in bulk to the food industry worldwide. They wanted a more contemporary logo with international appeal. The design was inspired from the bindi which Indian women wear on their forehead on festive occasions. The bindi was interpreted as the spice of life – a powerful symbol with relation to both products and country.
Design
Pernille Askman
Agency
Brandhouse
Coresearch
This IT recruiting company wanted to highlight the personal contact that sets them apart as recruiters in the business. Thus the consultants in persona became the focus on their new website.
Design & art direction
Pernille Askman
Photography
Maria Gotthard
Agency
Årstiderne Arkitekter
Epoke Copenhagen
The luxury shoe label is designed to appeal to the international career woman. The shoes are versatile and match a clean and simplistic wardrobe – for business or pleasure. The label has an emphasis on shoes with a moderate heel height which are comfortable enough to wear on a daily basis without compromising on style.
Design
Pernille Askman
Dreamcity Aarhus
These magazine covers were designed in relation to a larger proposal for the branding of the city Aarhus – the second largest city in Denmark and also European Capital of Culture 2017. We created the project under the theme 'Dreamcity Aarhus'.
Design
Pernille Askman
Agency
Mollerup Designlab
Dades
This private property investment company is one of the largest in Denmark. The annual report was a high profile printed piece with emphasis on the company values as well as their properties. The design and style of photography became an important addition to the corporate identity of the company.
Design & art direction
Pernille Askman
Photography
Mads Armgaard
Agency
Sunrise
Ytr
The theme of this booklet is freedom of speech. As a hand-out from The Danish Union of Journalists it was given to all new students starting at the Danish School of Media and Journalism. The title 'Ytr' is the imperative form of 'express' in Danish.
Design & art direction
Pernille Askman
Agency
Mollerup Designlab
